 Located in the heart of Frankfurt's commercial centre, just 200m from the main station and near the primary fair and exhibition centre, 25hours Hotel Tailored by Levi's offers the utmost in convenience while simultaneously providing a young and laidback atmosphere for the modern traveller.
Housed in a former office building, the hotel exterior consists of clean lines, simple forms and chrome accents, professional and cosmopolitan. Inside, designers have spiced things up, imbuing Dudler's pared-down minimalism with a playful flair, partly inspired party by the hotel's fashionable next-door neighbour, the new German headquarters of Levi Strauss. In a nod to the close working relationship between the hotel and clothing label, the designers incorporated elements of American popular culture into their design, which, like a good pair of worn-in blue jeans, is timeless and comfortable.
The hotel can be seen as an homage to the fashion, culture and style of the 1930s to 1980s, with each of the six floors dedicated to a different decade complete with appropriate colour palette, furniture, finishings and even music. The unifying theme is "blue jeans", with all the rooms decked out in different shades of blue, from cobalt to azure, indigo to turquoise.
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